Method
Recruitment of Marketing and Sales Professionals
Step 1: Preliminary interview
Step 2: Job description
Step 3: Recruitment strategy
The ideal recruitment strategy depends on the following variables:
- Shortage in the market
- Product- and market knowledge versus personality
- Customs in the specific market segment in which the search is taking place.
- Recruitment budget
- Urgency
Part of Cobben & Van Tulder's advisory service is to do an objective evaluation to see which search method (or combination of search methods) will be most effective, including:
- Database Search
- Advertising
- Executive Search
Step 4: Pre-selection
Step 5: Introduction of candidates
Step 6: Final selection and completion
Step 7: Evaluation


